Landing Page Design:
Enhancing landing page for scale
As the pilot for fiber internet service scales to new communities, the business needed a way to customize pages quickly without long term UX or dev sprints.
Project contributions:
lead UX design
product, marketing, and dev alignment
process improvement
source hero images that align to corporate branding
Detail: Live responsive city landing pages
Goal: Launch a new landing page hero section above the fold that can be updated easily using approved images and consistent content messaging.
Create an image bank of approved evergreen lifestyle and location imagery
Format the design so stakeholders and design can source new images successfully
Improve prospect interest
Baseline: Existing city landing page
Required bespoke city landmark imagery to be sourced, formatted to size, and brand approved
Required design to check contrast and intentionally darken the image
Placed main call to action button and eligibility check below the fold in horizontal breakpoints
Creates a 11:4 image ratio that maintains image consistency
Allows for evergreen lifestyle images where city landmark imagery isn't available
Incorporates design system type styles
